Why work with nurf
He has lived every lane in North American freight.
When you hire Nurf Nadarevic, you’re not getting a generic logistics consultant; you’re getting a battle-tested industry expert who has lived, built, and led every major function in freight movement across North America.
His experience spans freight brokerage, dispatching, operations, sales, cross-border logistics, and North American carrier networks, giving him the kind of real-world, practical insight that most consultants simply don’t have.
Nurf has personally trained hundreds of professionals through his Freight Broker Course, guiding new entrants and industry veterans alike in mastering modern logistics, negotiation, compliance, and operational efficiency.
He brings that same teaching mindset into every consulting engagement—breaking down complex problems, identifying hidden inefficiencies, and turning them into clear, actionable strategies that immediately improve operations and profitability.
Whether you're a new trucking start-up, an independent dispatcher, or an established logistics company, Nurf doesn’t just advise, he equips your business with the exact tools, processes, and knowledge needed to scale with confidence.
Years operating
12+
Brokerage, cross-border, carrier development
Teams trained
800+
Freight Broker Course & in-house cohorts
Modal coverage
Full-stack
OTR · Intermodal · Oversize/Overweight
Principal consultant
Nurfad Nadarevic
Director of National Accounts @ Ascend
“I translate dispatch-floor reality into leadership-ready strategy so your team executes faster and smarter.”
- Full-cycle brokerage systems that tie pricing, carrier onboarding, and ops execution together.
- North American cross-border compliance for U.S.–Canada shippers and carriers.
- Revenue enablement for dispatchers and sales reps with live coaching and scripts.
- Multi-modal routing strategies that reduce dwell time and protect margin.
Avg. reply under 24h · Remote / On-site
What hiring nurf unlocks
He blends data, relationships, and executional empathy.
Choose the lever you need most — rapid ops audit, carrier strategy, or revenue enablement — and expect deliverables your team can actually ship.
Operator in residence
Ops diagnostics & playbooks
Deep dives into your load boards, TMS, and carrier scorecards to expose the bottlenecks hurting profitability.
- Workflow ride-alongs with dispatch and carrier sales
- KPI stack ranked into a 90-day roadmap
- Stakeholder readouts built for leadership buy-in
Revenue lab
Broker training & enablement
Customized curriculum rooted in the Freight Broker Course plus role-playing, templates, and accountability loops.
- Sales scripting, objection handling, and pricing drills
- Carrier retention frameworks to protect margin
- Metrics dashboard so reps see progress weekly
Strategic partner
Carrier + shipper strategy
Design the mix of assets, partner carriers, and tech that keeps freight flowing even when the market shifts.
- Bid support and lane-level economics
- Cross-border SOPs and compliance checklists
- Partner introductions across Nurf’s North American network